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Ford addresses men’s mental health with new campaign

17 April 2018

Helping to break the silence around the topic of men's mental health, Ford has launched an advertising campaign, the Elephant in the Transit, with this video. Together with mental health campaign Time to Change, Ford is encouraging men to open-up about their problems. Here are their ‘top tips’ to help people spot the signs and offer support:

• Text/Call Reach out – start small
• Find a good time and place
• Go for a coffee
• Ask how they are – listen without judging
• Treat them the same